Healthy Communities

Helping New Zealanders make better choices.

  • Healthy eating

    As a responsible organisation, and as a major distributor and retailer of food, we believe that we have a part to play in encouraging New Zealanders to eat healthily and to balance their energy intake and output. Our aim is to encourage our customers to eat a variety of nutritious foods and to be physically active.

    Our primary focus is giving customers the opportunity to learn about healthy eating, have access to affordable, nutritious foods, and sufficient product information to make well-informed decisions about their food purchases.


  • Working for healthier communities

    Our private label brand Pams sponsors the Food for Thought community-based nutrition programme teaching 9 to 10-year-olds healthy eating and lifestyle habits.

    We're introducing a "healthy-options" range of products under the Pams brand, and are reformulating products to reduce salt, sugar and saturated fat. Our sponsorships also encourage Kiwis to get active such as such as Netball New Zealand and grassroots sports and social clubs.

    Foodstuffs complies with all Advertising Standards Authority codes of practice especially as this relates to advertising to children.


  • 5+ A Day

    Foodstuffs supports 5+ A Day - a Charitable Trust which encourages all Kiwis to eat five or more servings of colourful, fresh fruit and vegetables every day for health and vitality.

  • Related Links

    Healthy Eating Healthy Action - Resources

Our Brands

New World

New World

At New World we’re all about a fantastic shopping experience which meets the needs of the most discerning customers with the best possible range of groceries and fresh food, exceptional quality and variety, superb customer service and great value for money. Our shelves are stocked with the most popular brands, and we are constantly looking for new products to suit our customers' busy lifestyles. New World is the only supermarket where Fly Buys points can be collected and we’re also delighted to offer New World Clubcard – which offers instant savings in-store, Air New Zealand Airpoints and all sorts of other rewards.

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