Foodstuffs

Monday, 03 April 2017

Four Square sets up shop at Tauranga’s “best address”

Tauranga’s newest residential development, The Lakes, is billed as “the best address in town”, and soon it will have one of the best convenience stores too, when Four Square The Lakes opens there in mid-April.

Located about 10 kilometres southwest of Tauranga’s CBD, The Lakes will eventually be home to over 7000 people living in almost 2100 homes spread across 254 hectares.

At the heart of it will be The Lakes Neighbourhood Shopping Village, on Caslani Lane, and at the heart of that will be the local Four Square – the trusted Kiwi grocer that provides service that’s second to none.

Ant Pederson, Owner-Operator, Four Square The Lakes says it’s exciting to watch the new store take shape, and also humbling to be a founding member of one of the country’s newest suburbs.

“Four Square has a rich history of serving communities throughout New Zealand and has often been there as new suburbs take shape and communities grow around them,” says Pederson.

“That’s exactly what’ll happen here at The Lakes – more and more people are moving here as homes are completed, and plans for a new local school have just been announced too – and as the suburb rises around us, and the local kids grow up too, we’ll be here to serve their everyday grocery needs.”

“My current focus though is on getting the store ready for opening, and also recruiting my team, which is arguably the most important task because while shiny new premises will always attract customers through the doors to start with, it’s friendly, helpful staff who’ll keep them coming back.”

Lindsay Rowles, General Manager Property Development, Foodstuffs North Island, says with Tauranga now known as one of the country’s most desirable cities, he and his team are constantly looking at how to feed its growing population.

“Tauranga has just overtaken Dunedin as the country’s fifth biggest city,” says Rowles. “Last year it’s population reached 128,000 people – a staggering 60 percent growth rate in just two decades. As that population continues to grow it’s almost certain that our operations will expand there too.”

“In the Tauranga City area we already have three New Worlds, three PAK'nSAVEs including the one at Tauriko that only opened last year, while Four Square The Lakes will be the city’s sixth Four Square.”

“It’s not just about quantity either, but the quality of the shopping experience too. Modern consumers have high expectations, and the design and range of all our new stores, such as Four Square The Lakes, certainly deliver that.”

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