Foodstuffs is once again on a mission to help bring emerging suppliers into the forefront through Foodstuffs Emerge, a national competition that will see the category winners get priceless support from Industry leaders and Foodstuffs mentors; plus, a fast-tracked journey for their product onto supermarket shelves in New World stores across the motu.
Supported by a plethora of industry partners with high credentials including, Precision Media, the Food Innovation Network, FMCG business mentoring experts, Rise Growth Lab and merchandising experts Hoop; the nationwide search has started with the aim of recognising, supporting and encouraging innovation within the grocery sector.
Last year’s competition saw Adam McConnochie from Solid, who took out the start up category and now just six months later has just introduced their innovative plastic free toothpaste to New World supermarkets across the country. Herbivore the now four-year-old company bagged the small supplier category in the competition which allowed them to scale up quickly and fast-tracked ranging into New World stores nationwide.