New World Clubcard members can now enjoy a refreshed and improved customer experience with even more savings and rewards.

The New World rewards programme, a shopper favourite for over a decade, is now simpler with easier access to rewards and its own currency – New World Dollars.

Clubcard members can now earn New World Dollars every time they shop and scan their card at New World stores or use online. It's an easy way to earn cash-back rewards and a key feature of the upgraded Clubcard programme.  

“We know our customers appreciate the savings and benefits that come with their Clubcard. When they asked for a simpler, more straightforward loyalty programme, we listened,” says Chris Quin, Managing Director of Foodstuffs NZ.  

“We took inspiration from some of the best customer loyalty programmes globally and combined that with insights from our own customers to build on 10 years of delivering great value.  

“The result is a revamped Clubcard that’s even more rewarding, including the introduction of New World Dollars as its own currency.” 

To earn New World Dollars, there’s no minimum spend, which means every shop counts, whether it’s the 5pm dash for missing dinner ingredients or the weekly household shop.  

New World Dollars are like real dollars, with 1 NWD equal to $1 when spent in any New World – so there’s no need for complicated conversions. For example, a balance of 10 New World Dollars, can be used to buy $10 worth of groceries* at New World.   

Customers can earn New World Dollars on every qualifying* purchase, at a rate of 0.75% every time they scan their Clubcard.

As part of the refreshed Clubcard offering, the New World Dollars balance is updated in near real time in the New World app and on clubcard.co.nz after each shop, allowing customers to immediately see their rewards grow, as they save for future shops.   

“Research** has told us that a choice of rewards is important to our customers, and we’ve strengthened our partnership with Air New Zealand and Airpoints to continue to provide great options for our customers earning flight rewards,” Chris says. 

 “Our goal is to ensure New Zealanders have access to a word-class rewards and benefits programme, that offers real savings, and an enhanced customer experience using the latest technology.” 

Global retail tech leader, Lobyco, supported the development and delivery of the refreshed Clubcard programme. The Danish technology company has significant experience supporting digital transformation and personalised loyalty-programmes. 

Customers don’t need to request a new card as their current Clubcard will continue to work at the checkout, and Clubcard members will still enjoy special discounts with Clubcard deals and promotions.   

Customers who earn New World Dollars will have regular, ongoing access to additional opportunities to grow their balance, with the introduction of special offers through New World’s mobile app and email. 

As Flybuys prepares to close, Blue Flybuys cards can no longer be used. The team at New World has made it even easier for people to sign up to become a Clubcard member and enjoy the benefits. 

“New World Dollars is another significant step in delivering more value to our customers, while rewarding and recognising them,” says Chris. 

“We’re committed to making it easier for our customers to save with every shop, giving them more rewards and greater control over how they use them.” 

About New World Dollars 

• No minimum spend* – every shop counts. 

• New World Dollars balance is updated in near real time on the New World app or clubcard.co.nz. 

• Customers can earn New World Dollars on every qualifying* purchase, at a rate of 0.75% every time they scan their Clubcard.

• Alongside New World Dollars, Club Deals will remain a core part of the New World Clubcard offer.

• Customers do not need to order a new card, their current New World Clubcards will continue to work at checkout. 

• On 1 November Flybuys-earning Clubcard customers will automatically switch to New World Dollars.  

• From 31 October, Blue Flybuys cards can no longer be used, customers can easily join Clubcard and enjoy the benefits. 

• New World customers will have New World Dollars and Airpoints as reward options. 

* Some products excluded (gift cards, tobacco products, Lotto tickets). 

** NZ Loyalty State of the Nation (Quantum Jump & Yabble, October 2024)